5 Ways to Make Your Customers Stay in Love with Your Business
Keeping up with customer loyalty has been a predicament for most brands and companies nowadays, as most of them seek assistance from PR, advertising, media, and marketing agencies to keep pace with the ever-changing customer demands today.
Studies show that one of the key factors why consumers lose their sense of brand loyalty is because of poor customer service. Aside from that, today’s fast-paced lifestyle gives customers a vast array of choices to suffice both their wants and needs. The emerging advancements in technology are also among the reasons for the decline of brand loyalty.
As an entrepreneur, how can you prevent this from happening? What measures do you need to implement to keep your loyal customers and make them stay in love with your business?
Here are the five ways that would help you to do so:
Being able to earn your customer’s trust is one of the best ways to ensure that they remain loyal to you. And by trust, you should be genuine and honest with them right from the very start.
Stay true to what your business offers and never sugarcoat for your profit. Making things more pleasant than it actually is reflects your company’s reputation. Through simple word of mouth, customers who’ve experienced your services would tell others whether you served them well or just exaggerated your offerings.
By establishing trust, you get to show your customers that you are true to them—making them loyal to you without necessarily asking for it.
Keep an Open Communication
Keeping an open communication with your clients will make them feel that you truly care for them and that you respect their opinions.
For instance, you receive a complaint regarding your services or how your staff poorly treated a particular customer. By listening to them, not only would you resolve the problem, but also prove that you’re interested in their feedback.
Open access to communication resources can be carried out through a focus group, engaging in social media, having a comment or suggestion box in your office or store lobby, or including your contact details on your website.
Consistency is relatively simple, as it only requires you to continue what you’ve started since day 1. Never stop delivering the best customer service or giving excellent products because this is one of the key factors as to why customers stick with you.
Huge corporations like Jollibee and LBC know how consistency is crucial in keeping their customers. The number of years they’ve been in the business prove how they take consistency seriously.
The simple act of saying “Thank you” definitely means a lot to your customer. Just think of the situation as if you’re the customer and you receive such statement. Regardless of who you’re dealing with, his or her social status, gender, or nationality—always express gratitude after each interaction or transaction.
Having a customer loyalty program as a perk is also possible not only to better show your appreciation to them but also to further market your brand. Consider automating your customer loyalty programs too to provide more benefits such as accessibility, shorter processing periods, and more rewards.
Extend Customer Service
After a customer avails your product or service, make sure that you follow up on their experience. If they give a negative feedback, accept it and take it as a recommendation on how you can improve your services to meet their expectations next time. If they have questions, respond to them promptly.
Having special offers, discounts, or giveaways encourage repeated transactions from the same customers. Ultimately, extending your service is important in the overall customer service, as it shows that you sincerely value them.
Like in any relationship that you genuinely want to keep for a long time, making your customers stay in love with your business takes a lot of effort. With these five tips, you’re on your way to ensuring that you meet their expectations, retain them, and make them come back for more.