How to Build an Enviable Sales Team

April 12, 2016 by Bea Hernandez

Every company uses different strategic reward systems that would keep their staff happy and loyal, as incentives for employees are offered and given as means of motivating and encouraging them to work harder.

Depending on the company and the position one is applying for, there are a variety of rewards that can be given. Usually, benefits are discussed to the applicant during the hiring process.

 

The Hiring Process

Hiring does not only revolve in the recruitment process, but it also extends to investing time and energy in training your people and guiding them in the workplace.

As employees serve as the representation and reflection of your company’s culture, it is important that the recruitment process should continuously evolve and change too.

Here are 5 tips that will serve as a guide in your hiring process:

1. Create a timetable. This will help the company create a consistent hiring process. The chance of hiring bad candidates increases when the recruitment process moves too slow or too quick. You might overlook important hiring routines and information if you rush the process. Determine how much time you’re going to spend and how long are you going to make the position available.
2. Identify vacancy and evaluate need. Proper planning and identification of needs lead the right candidate for a particular role in a team. The manager must discuss the details with the HR to let them know the skills and qualifications needed to fill a new or vacant post, as well as specific actions that should be taken.
3. Make your job description interesting. This is basically the first thing candidates look at. Job ads must be clear and concise in conveying what kind of person your company is looking for. Aside from responsibilities, qualifications, benefits, and other important details, make use of job descriptions to promote your company’s culture.
4. Conduct thorough assessments. Usually, 2 to 3 interviews are necessary to screen and filter the best candidates that you think are suitable for the position. Let the shortlisted applicants prepare a demo or presentation to test their sales proficiency. Do not forget to conduct a background check and contact their references to help you know more about the applicant.
5. Choose carefully. No matter how urgent you need to fill a vacancy, it is better to keep the position open and continue to search for the right person than making a wrong hire. Select the candidate who understands the sales task with a high strategic impact and exhibits high variability.

How to Build Your Sales Team

Sales is just one of many aspects that determine your company’s growth and success, but it is probably one of the most important ones. Your salespeople play a vital role in the business as they are the ones that contact your customers.

Adding sales personnel and improving your existing sales staff are essential parts in making your company grow. Recognition and rewards are two important factors in making your employees stay, but it doesn’t stop there. Take time to read these pointers on how to manage your sales team:

1. Analyze and examine your current strategies. It is important to review your current strategies It must focus on the key methods that can increase sales such as finding prospects, placing larger sales, and increasing closing ratios.
2. Evaluate your team. Assessing your sales force is an important step in deciding whether and how to grow your team. Identify their strengths and weaknesses, and check their performance against the requirements.
3. Train continuously and consistently. Give proper training and allow them to attend related seminars that will help them learn more and become better in the field.
4. Monitor sales productivity. Conversion rates, costs, and market conditions are the top three factors that will help you see the productivity of your people. Lay out your targets or plans on a daily or weekly basis to help your team aim for success.

As a manager, it is critical for you to be updated on the state of the market and be in constant communication with your team about it. Be open and approachable, make yourself available for your team, discuss with them to learn what’s going on, and receive updates. Ask them for feedbacks and opinions on how you can better improve your sales strategy and work better as a team to complement the company and the business.