How to Influence Employees and Win Customers
The Philippine business industry has been showing less interest in employee engagement in the past decades, but time has changed, along with a new generation of the workforce coming into the scene. Business owners are adjusting to the demand of prospect employees, as it also benefits current staff and merit customer satisfaction.
Employee engagement has a big impact on performance. The more you make them feel special and recognized, the greater they exert effort in working their best to achieve organizational goals. The recognition program of your company delivers meaningful outcomes to your employees since it encourages them to go beyond what is expected of their skill set. Engaged employees find ways to find solutions that will help consumers get the best service they need.
As a business owner, it is a tough job to simultaneously influence your employees and win customers’ loyalty. The best way to do this is by creating a great company culture.
Establish a great culture that will make your employees love their job.
In 2014, Meralco’s HR department surveyed their employees regarding the changes and culture transition of the company. Eight-eight percent gave high scores on two primary engagement factors namely career development and communication. By investing in their employee’s growth and providing proper recognition, Meralco gained a high-performing workforce. Companies need to realize that they also need to invest in their employees’ overall growth, if they want their workers to do them same.
Treat your employees as part of the company’s growth. Communicate updates, successes and challenges. Share wins and recognize your employees’ contributions. Apart from training programs, allow lateral movement – support employees who want to transfer into a different division and hone new skills.
Turn your employees as brand ambassadors.
Filipinos are fond of connecting with different people across various networks—may it be from their relative’s friends to mutual connections in social media. This trait of Filipino employees can be used as a marketing tool for your business through word-of-mouth.
Explain the business goals of the company and the role of the employees in its success. Treat your workforce as part of the company’s brand and listen to their input. Happy employees leads to positive feedback. Everyone complains about their job and it’s refreshing to hear someone who is proud of what they do.
Keep in mind that while consumers maybe skeptical of praises from employees, they are very responsive to negative comments. Customers prefer to do business with company’s that they can trust and who treats its people well.
Turn your employees into recruiters.
Filipino business owners tend to employ people with the same aspirations and goals that positively affect their businesses. The same thing can be said for employees. Workers who are satisfied with their job are more likely to refer their peers to a company that they enjoy working in. Create a positive working environment to retain you’re best workers, who in turn will attract their like-minded peers.
Employee satisfaction creates an environment of passionate people who see their job as more than just a 9-5 grind. Establishing a great company culture will not only lead to satisfied employees, but also a committed workforce who are driven towards one goal. Provide the right environment for your workers and in turn, they will help create a purposeful and genuine organization.