How to Make the Best Client Loyalty Program in 2019?
In this hyper-competitive age, an omni channel and smart loyalty program is not merely a need but a necessity. Since the rise of digital channels has led to the rapid changes in consumer purchase patterns, a client loyalty program can be your best bet to walk your head high in the current corporate arena.
Here is why…..
• Around 65% of customers tend to earn & burn points across multiple platforms like mobile apps, computer and store.
• Around 75% of brands and businesses already have a loyalty program but less than 10% of them were effective in driving sales.
• Around 85% of customers prefer to pick a brand with a value-driven loyalty program.
So, having a value driven client loyalty program is indispensable to ensure having a thriven business in this competitive world but to design one is more than a challenging task. It calls for immense efforts and innovating marketing strategies to put in the place that may make customers happy and increase their engagements.
How Will You Design The Value Driven Loyalty Programs?
In 2019, customer loyalty programs have changed drastically. It has no longer been the same as it used to be a couple of years back. At present, the new customer loyalty programs have become digital and unique.
Here I have mentioned the top 4 tips to create a client loyalty program that will help you gain ground in 2019.
• Research Reasonably –
Research is to explore what everyone has seen and to think what no one has though yet. I simply mean to state here is that come up with an innovating and ground breaking idea that can make a boom in your business.
• Keep It Simple –
If your loyalty program is too complex, there is a high chance that your customers will not comprehend it easily; and hence ignore it the next moment. The more complex the loyalty program is, the harder it will be for your business and for your customers to get benefited. Make the process simple so that everyone may easily understand it.
• Stay Connected With Your Customers –
Get closer to your customers as to win their reliability and retention in your business. It is imperative to stay in touch as to know your loyalty program is working or not. Email campaigns, Live chat, Text messages are a few of the best ways to stay in touch with your customers. Making a connection with your customers will help your program work better for you. Moreover, it will lead to a positive impression of your brand.
• Set Up Exclusive Deals for Your Social Media Followers & Email Subscribers –
Most likely, your email subscribers and social media followers are your potential customers. They are interested in your offerings, thereby they follow you. So, you can use social media platforms and email newsletters to make your followers know about the limited time deals and discounts you are offering. Provide a discount code, create a unique hashtag for the offer, provide an exclusive deal on the new customer’s sign up and so on. With such a campaign, your followers will love to be the part of your club and most likely their friends will also start subscribing your email list and following your business on social media channels when they know about it.
The Last Word –
A successful and innovative client loyalty program can improve customer retention and bring more traffic to your trade. It will leave a remarkable impact on your company’s bottom line. So, implement a right customer loyalty program to your business now for the long-term success. We at Avail.at are here to help you out in this regard.