Increase the Performance of Your Sales Team with Automated Rewards
Rewards programs are not limited to customers. Sales and marketing campaigns, especially for high-value items, usually get promoted within the company using prizes and incentives for a job well done.
However, it is one thing to implement a sales rewards program and another to have a great return on investment on the rewards. Recognition and reward programs can be used to significantly increase your sales, and has proven to work with different scenarios and industries.
The most common rewards program used by businesses in the Philippines – typically BPO companies – is Sodexho. Team leads award gift certificates for hitting metrics and exceeding goals.
While this rewards program is good at providing incentives, businesses will have to coordinate with a third party and distribute the gift passes.
An alternative to this traditional rewards program is an automated system. Our platform enables businesses to have complete control over their rewards program, use a clutter-free point based system, and take advantage of guaranteed delivery.
The benefits of a rewards program isn’t just convenient for your company:
Employees look forward to seasonal rewards programs.
Rewards programs have a life cycle, wherein they follow one another. Plan your rewards so that the prizes and mechanics are not the same for a whole year.
Consider adding seasonal rewards campaigns as well or make the rewards cumulative over the entire year, while giving away prizes on a monthly or quarterly cutoff.
The aim of a planned rewards program is to keep the momentum going from one to another, as employees get excited whenever a new rewards program comes along.
Employees look forward to “relevant rewards.”
It is hard to dangle an iPad to a person who already has one. If the top prize is a car, and everyone already has one, think of a particular car model that nobody owns yet.
If the participants are almost all married, why not give them a basket of groceries? You can also make the rewards follow a theme for the season such as Valentine’s Day, Halloween, or the Christmas season.
The rewards are meant to keep the participants interested in the prize, and enjoy the pursuit as much as the rewards. Understand the Philippine work culture to come up with appropriate items to be given as rewards.
Makes work fun.
The rewards campaign and any other incentives help alleviate the work pressure. Making the campaign fun is one way to keep the participants interested.
This should not only be a challenge but should also make the employees enjoy the game more.
It emphasizes customer loyalty.
The sales personnel get hyped up to promote not just themselves, but also the brand and its products. This goes a long way into pushing for repeat sales.
There is usually result in a significant increase in sales volume and value brought about by efficient rewards program.
Employees acquire valuable learnings from the campaign.
For the company, this is the chance to learn how offering smaller items can push sales and marketing efforts to deliver significant returns. Get the feedback from the participants and take into account these lessons for the next campaign.
Employee rewards programs create sales. However, it pays to keep the sales force happy, motivated, and not pressured to perform better simply because there is a rewards campaign.